Most businesses wing their marketing and wonder why leads are unpredictable. I build marketing systems that tell you exactly who to target, what to say, and how to grow — then I build the website that makes it all work.
Most small businesses don't have a marketing problem — they have a systems problem. Without a clear structure, you're spending time and money hoping something sticks.
Referral Dependency
Your business runs on word-of-mouth. Great — until it slows down. You have zero control over when the next customer shows up.
Inconsistent Lead Flow
Some months are great. Others are dead. You can't plan, hire, or grow when you can't predict your next customer.
Website That Does Nothing
You have a website — maybe. But it doesn't rank on Google, doesn't convert visitors, and doesn't reflect your quality.
Wasted Marketing Spend
You've tried ads and agencies. Nothing stuck. That's because tactics without a strategy always fail.
Free 30-minute strategy call — no obligation.
No 6-month timelines. No mystery. A clear process from first conversation to a system that consistently brings in customers.
Discovery
We dig into your business, competitors, and ideal customer. Strategy begins with real research — not assumptions.
Strategy
I build your Marketing Blueprint: who to target, what to say, which channels to use, and how to win.
Build
Your new website is built with one goal: turning visitors into leads and leads into paying customers.
Launch & Grow
We go live, track results, and optimize. On retainer, your system keeps improving every month.
A website built to look great is fine. A website built to generate leads changes your business. Mine does both.
Your complete Marketing Operating System — a full strategy document that tells you exactly what to do, who to target, and how to grow.
Marketing doesn't stop at launch. I stay in your corner — optimizing, updating, and keeping your system growing.
Most local business websites are digital brochures — look okay, rank for nothing, convert no one. I build sites engineered to generate leads, on any screen, 24 hours a day.
Built to Convert
Every heading and button guides visitors toward calling or contacting you.
Found on Google
Local SEO baked in from day one — so when someone searches your service, you show up.
Works on Every Device
Over 60% of searches happen on mobile. Your site looks perfect on any screen.
Fast & Professional
Slow sites lose customers. I build fast-loading pages that reflect your quality.
One free call is all it takes to see what's holding your business back.
Most businesses market reactively — post here, run an ad there, hope for the best. The Marketing Blueprint gives you a clear, repeatable playbook for getting customers consistently.
Market Research
Know your customer before you spend a dollar.
Messaging
Words that make your ideal customer say "that's me."
Channels
Exactly where your customers are and how to reach them.
Customer Journey
Every touchpoint from first click to loyal customer.
Campaigns
Campaign ideas built around your goals and budget.
KPIs & Tracking
What to measure so you know what's working.
Your Marketing
Operating System
Everything in one strategic document — built for your business.
Target Customer Profile
Who they are, what they want, what they fear, where they look.
Competitive Positioning
Where you win, where competitors are weak, how to stand out.
Core Brand Messaging
Headlines, taglines, and value propositions that land every time.
Channel & Campaign Strategy
Which platforms, what content, what ad angles, and when.
90-Day Execution Roadmap
Week-by-week tasks so you never wonder what to do next.
KPI Dashboard Setup
Track what matters and know if your marketing is working.
When you work with Capell Consulting, you're not handed off to a junior team or lost in a queue. You get direct access to Jimmy — strategy, websites, and execution all under one roof.
Strategy First, Always
Every website and campaign starts with a clear plan. No guessing. No random tactics. Just strategy built around your specific market.
Built for Results
Pretty doesn't pay the bills. Everything I build asks one question: will this get my client more customers?
Simple Execution
I break complex marketing into clear, executable steps. You'll always know what's happening and why — no jargon.
Direct Communication
You work directly with me. No middlemen. If you have a question, I answer it — fast.
I started Capell Consulting because I kept running into the same thing: good businesses run by hardworking people who had no real marketing plan. Not because they didn't care — but because nobody had ever given them a clear, honest roadmap for how to grow.
That's what I do. I sit down with local business owners, figure out where their marketing is actually breaking down, and build them a system that fixes it — whether that's a website that generates real leads, a strategy document they can actually execute, or just someone who shows up every month to make sure things keep improving.
I'm currently finishing a dual degree at Robert Morris University — a Marketing BSBA and an MBA with a Business Analytics focus — which means I approach every project with both the creative side and the numbers side in mind. I've also spent real time in the professional world: running multi-channel campaigns at a healthcare staffing company, managing customer relationships at a golf course, and working a busy restaurant floor on weekends. Every one of those jobs taught me something about how people make decisions, what earns their trust, and what makes them come back.
When you work with me, you're not getting a polished pitch deck and a handoff to someone junior. You're getting me — directly — working on your business like it matters. Because it does.
Trained to Think Strategically
Studying Marketing and Business Analytics at RMU with a 3.75 GPA. Coursework in consumer behavior, market research, and the psychology of selling — all applied directly to client work.
Real Marketing Experience
Ran SEO, Meta ads, and content campaigns as a marketing intern at a regional healthcare company. Learned what actually drives leads — not just what looks good on paper.
A Track Record of Leading
President of the RMU American Marketing Association and Phi Delta Theta. Led case competition teams to Honorable Mention and Semi-Finalist placements in national AMA competitions.
People-First, Always
I've spent years in customer-facing roles — from a golf pro shop to a restaurant to outbound sales. I know how to earn trust, communicate clearly, and actually listen to what someone needs.
Free 30-minute call — no obligation, just an honest conversation.
Book a free 30-minute strategy call. No pitch, no pressure — just an honest conversation about where your marketing is falling short and how to fix it.
Response Time
Within 24 hours, guaranteedFree Strategy Call
30 minutes — no obligation